The Art of SEO: Mastering Search Engine Optimization (Theory in Practice)

I've bought a number of SEO books in the last few months. As someone who has little experience with search engine optimization, I was looking for a book that wasn't overly complex but rather could explain key concepts and then give me practical advice on how to implement SEO techniques for my own website. I thought the Art of SEO would do the trick but was very overwhelmed by the concepts presented. Additionally, I didn't feel as though it gave me the tangible "here's exactly what you need to do" type of instructions. As a small business, I'm running sales, marketing, and operations. I don't have a lot of time to learn about all of the SEO theory. After buying a few books, I thought SEO Made Simple was the best. It's a thin book but dispenses with all of the unnecessary theory and just tells you what you need to know and what you need to do - which was more of what I was looking for. The Art of SEO is good if you want all the theory behind SEO but, in my opinion, not as practical as some of the other guides that are out there.